Sea World is a really interesting place to
visit. All the rides, pools, parks and performances are attractive to me. We
went to the Image Dolphin Show firstly. The smart dolphins there performed a
fantastic show to us.
We touched the doplins, took pictures with
them and had much fun!!!
The lovely dolphin is swimming around the pool
The dolphin trainer explained to us how they
train the dolphins and how they raise them.
I realised each dolphin has his own
personality as human being, they have different ability to learn, different
interests for different things, some of them have strong ability to learn the
move trainers teach them, some of them might just not enthusiastic about giving
good performance. After the trainer, Selena who is the started to talk about
the Sea World marketing strategies they are employing. Selena told us research
is really important to Sea World as it helps them to collect customer feedback
and understand what they need. There was one point she said really impress me,
she said ‘What we do is not just about marketing, sales and branding, it is all
about how it affect the daily business we run.’ I realised that all the
marketing activities should go back to the organization objective and fit with
the daily business which the organization run. That is the reason why research
is important to Sea World. Research make organization know what their strengths
and weaknesses are. For Sea World, there are lots of channels to sell their
tickets, such as online selling, it covers 50%-60% of selling channel. The
other like front gate selling, in flight sale, call center, local resellers
such as hotels, all these channels work together. In order to meet customers
needs, there are also different kinds of tickets packs for people to choose. For
instance, the VIP pack, seasonal tickets (price will fluctuate according to
seasons), $99.99 free for all theme parks visit. Selena emphasized that volume
sale is vital for Sea World to earn money. Another beautiful lady, Rebbecca, she
is digital marketing manager in Sea World, she explained to us how digital
marketing works in Sea World. Website is one of the effective and main sales
channel of Sea World. However, complicated design and over content of the
website may confuse customers, therefore, it is vital to employ effective
content strategy knowing what to say, how to say and when to say it. Online
marketing for Sea World is not just a selling tool but also a branding tool. It contains people’s voice and how they think
about their experience and interests of Sea World. Hence, Sea World is trying
to build a communication community for customers to attract and maintain people’s
attention toward Sea World. Other than official website, Sea World also used
facebook to communicate with customers, again, Rebbecca emphases content is
important for facebook, information should be useful and interesting to
customers, all things in fb should be relevant to customers. Even though online
marketing is quite important tool for branding and selling, the traditional marketing
should not be ignored, such as the catalog, front gate selling, TV commercials
and many others.
After meeting with Selena and Rebbecca, we
got free time until 4pm, we went to the Shark Bay to see the sharks. Taking
rides, walking around.
In the afternoon, we go to beach near our
hotel, it is soooo fun to walk on the soft sand along the beach, we swim and
play in the sea water which made us enjoy Gold Coast beach very much.
At night, we go to the fish market, lots of
cute and lovely girls stuff there. lol
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