Sydney--Google

GOOGLE

 Google logo & Canteen

GOOGLE!!!! YEAH!! One of my favourite companies in the world!! I cant believe I have the chance to visit it and have the marketing team members to present in front of us!!! Awesome! When we come to Google, the green plant wall attached with wooden ‘Google’ logo impressed every MMSP members; we took pictures in front of it. Everyone got excited. We cant wait!! We entered into Google workplace; it was the most amazing office in the world I have never seen before, the canteen, Café, game rooms, rest rooms, are soooooo attractive to me. I was daydreaming I may get a chance to work there one day. J We followed James Toepfer who working in Google marketing team, he introduced to us all the rest rooms and game rooms are not just for relaxing but brainstorming and employees mostly work in it. That is soooo amazing!!!

Rest room

Game room

Led by James, we entered into a bright lecture room. The lecture sets in front attached ‘Google’ logo by using different colors of glass stone with decorative patterns.

 

the lecture set in Google office

James told us Google used to be a company with small marketing focused on PR. But nowadays, Google has 700 marketers around the world. 90% of revenue came from advertisements that marketing team attracted. Google focuses on users, making magic by using marketing as a bridge. Consumers nowadays become more and more smart. They know how to search information in short time by using different devices, such as smart phone, tablet, PC and other digital products. Therefore, in order to meet customers’ increasing needs for timely information, Google emphases on searching ability and innovation of relevant products. James mentioned popular communication channels such as, mobile and YouTube become more and more popular as the growing needs of information sharing and searching ability. Business model changed driven by advanced consumer’s technology. Advertisements are reshaped by consumers changing media choices. After James, Suzy Nicoletti the industry manager in Google presented to us ‘How Google Marketing Works’ with a case study. Showing us research content about how consumers choose a university. The main objectives of university advertising themselves including ‘‘Increase student acquisitions; Strengthen university profile in domestic and international markets, increase post graduate student acquisitions’’ Suzy used case study to show us the effectiveness of advertising through digital media and online channel. After these two nice Google’s people presentations, Katherine and Alan represented MMSP handed red wine and certificate as a thank-you gift for James and Suzy.