Brisbane--Brismark

We got up at 5 am on the second day in Brisbane, heading to Brismark which is a fruit and vegetable wholesale company that provides space for farmers and retailers to sell thier products. 

Vanessa Kennedy shown us around Brismark. Brismark contains hundreds of shops offering fresh fruit and vegetable for retailers such as Coles, Woolworths, ect. It is so interesting to look around and see how they operate thier daily business, because it's such a huge place, products there can not be stored for a long time, therefore, managing time for selling is crucial in Brismark. there are something i learnt  from Brismark visit:

• In Brisbane Market, price set by supply and demand. Price simply set by customer; they tell Brismark what to charge.
• Quality is a critical issue Brisbane, as customers compare the quality of fruit and vege of Brismark with other competitors.
• Keeping good relationship with customers, understanding what customers need, developing trust with customers are key to Brismarket.
• Customers buy fruit and vege based on instincts, their attitude, perception toward the products are really important for successful sales.
• Brismark thinks consistency of the product is one way of keeping consumer repurchase the products.
• Therefore, quality control is vital for Brismark by carefully select fruit and veges from trees and farms.
• At the retail level:
• Brismark assumed consumers know what they want, for both consumers and Brisbane, time is money, fully understanding of what consumers want can make save time for them.
• Most of transactions in Brisbane come from word of mouth and referrals, therefore, sellers often communicate with customers face-to-face, advertisings often depends on word of mouth.
• Business plan is important for BrisMark, it helps Brismark looking forward, predict the trend of consumers demand.
• Retailers have to make sure customers take the products home, back up the products so that customers will tell what they really prefer and what they really want.
• Researching and survey are also important for Brismark, for the reason of easier to control and know the price.